Situation

The West Side Catholic Center is a nonprofit organization on Cleveland’s west side assisting all who come in need of food, clothing, shelter, advocacy and a path to self-sufficiency. The board and executive director hired Prosper for Purpose to partner with them on a $2 million capital campaign to secure the future of the WSCC.

In the nearly 40 years since its establishment, the WSCC has undergone few renovations and expansions to its physical spaces, though the need for its services continues to grow. The first capital campaign in nearly 20 years, the Campaign for the Future sought to raise funding needed for critical improvements to the physical spaces and increase programming, while also establishing an endowment to secure the future of the WSCC for generations to come.

Services Provided

Brand Development
Public Relations
Fundraising/
Capital Campaign

Objective

To engage donors, volunteers and other ‘friends’ of the West Side Catholic Center and generate donations towards the campaign’s fundraising goal of $2 million.

Strategy

PHASE 1
Create a capital campaign plan, including an internal assessment analysis, a revised case for support, selection of campaign chair(s) and champions, and building of the campaign strategy.

PHASE 2
Provide campaign management services, marketing, and general support for the silent and public phases of the campaign, including announcing the campaign to smaller donors, volunteers and other ‘friends’ of the West Side Catholic Center to g
enerate $100,000 in donations towards the campaign's fundraising goal.

BRAND DEVELOPMENT TACTICS

  • Create campaign identity
    • Logo
    • Design
    • Key messages
  • Write and design campaign materials
    • Phone scripts
    • Talking points
    • Campaign presentation
    • Campaign leave behind
    • Letterhead

PUBLIC RELATIONS TACTICS

  • Media and community outreach

MARKETING TACTICS

  • Social media outreach and engagement
  • Website landing page
  • Posters
  • Direct mail package
    • Letter
    • Tri-fold brochure
    • Palm card
    • Remittance card
    • Associated envelopes

DEVELOPMENT & FUNDRAISING TACTICS

  • Assessment analysis
  • Development of campaign strategy, timeline and tactics
  • Creation of training and solicitation materials for the campaign committee
  • Training and ongoing management of the campaign committee

Results

When the public phase ended in December 2016, the campaign had raised more than $1.8 million toward its $2 million goal.

Elements of the design piece as well as copy were reused for other aspects of the Campaign for the Future, including newsletters, palm cards and posters. The brochure was repurposed to be an educational piece distributed to external stakeholders at meet and greets. Most importantly, the mailing has paved the way for conversations between volunteers and agency staff to move more volunteers to financially support the agency.

The direct mail piece also received a Gold Rocks Award from the Public Relations Society of America Greater Cleveland Chapter.