Lila Rose Kole is a professional artist whose primary focus is producing abstract paintings in the style of the New American Tonalists. Lila divides her time between managing Hartshorn Studios, co-owning “The Vault” at 78th Street Studios, and creating commissioned artwork for corporate and private collections.
Lila Rose Kole is a professional artist and studio Director based in Cleveland, OH. Lila contracted with Prosper for Purpose to give words to her paintings and approach through brand development and strategy.
Prosper for Purpose was tasked with developing language that would position Lila in the minds of individuals, commercial collectors and galleries as a hands-on, collaborative artist who helps people access their own narrative and experiences when seeking decorative, luxury arts.
Through comprehensive brand strategy and identity design tactics in addition to a website rebuild, Prosper for Purpose helped position Lila as an accessible artist whose works provide an emotive experience and a sense of place. These tactics encompassed brand architecture, positioning and messaging as well as logo design, stationery and marketing collateral development.
Through in-depth discovery and analysis process, Prosper for Purpose centered on an evocative, layered, whimsical brand personality that would appeal to art collectors looking for original paintings that fit their homes, lifestyles and definition of beauty.
To visualize these traits, we developed a brand identity using warm, welcoming colors and simple fonts.
After a redesign, lilarosekole.com is now a sleek and simplistic site with beautiful inspirations and a universal appeal.