L’Arche is a faith-based community where adults with and without developmental disabilities live and share their lives together as peers in family-style homes. L’Arche USA has 18 communities across the United States with a chapter in Cleveland.
Prosper for Purpose was initially approached by the chairman of the board at L’Arche Cleveland to conduct a special event. From the successful completion of that project came new opportunities. Prosper was next retained to benchmark development and marketing activity and to develop strategies to move those initiatives forward. After the announcement of changes in the organization, L’Arche contracted with Prosper for a year-long engagement to address the larger opportunities in marketing and fundraising.
L’Arche was in need of refreshed branding in order to discover opportunities in marketing and fundraising and to promote the mission, vision and principles of L’Arche to a larger audience.
The comprehensive campaign produced new visual design elements, messaging and collateral pieces such as an informational brochure and L’Arche’s first annual report. Prosper for Purpose also aided in identifying future grant and fundraising opportunities, researching and developing strategy for creating annual appeal, updating the customer relationship database to reflect accurate donations and training staff and volunteers.
The creation of a new, improved communications toolkit, refreshed messaging and images, and an award-winning brochure guided the successful implementation of Prosper’s recommended marketing and development plan. As a result, the 12th Annual Reverse Raffle in 2014 nearly doubled net proceeds.