Home Matters is a national movement which focuses on big picture messaging for the housing and community development industry with an overarching mission to build awareness and raise funds for more affordable homes and better communities across the nation.
In 2013, the National NeighborWorks Association started a new campaign, Home Matters, to communicate to the public and members of Congress that federal housing programs need more federal funding. Prosper for Purpose assisted with research, analysis and creation of an impact report to help Home Matters review progress towards outcomes and the effectiveness of activities. Home Matters achieved the following over a three-year period:
Home Matters was redefining the American Dream. A dream where every American lives in a safe, nurturing environment with access to quality education, healthcare, public spaces and community services. In order to make this dream a reality, increased federal funding was required.
Prosper for Purpose was tasked with assessing the impact of current organizational efforts and making recommendations for future endeavors.
Prosper for Purpose found that Home Matters achieved great success in its outreach efforts. Most notable was the ability of Home Matters to create specific campaigns and programs and then obtain the ad hoc funding to carry these projects forward with success.
It was determined that focusing on raising awareness and encouraging conversation was a wise choice. In three years, Home Matters raised over $1.6 million, grew sponsorships by 500% and gained over 375 organizational supporters and more than 4,000 individual supporters. Additionally, Home Matters partnered with AARP and was showcased in AARP Bulletin, reaching 23 million households.
Prosper presented these findings to the board of the National NeighborWorks Association, along with recommendations for building a sustainable program. Today, Home Matters is serving as a movement that is focused on raising awareness and funds to make Home a reality for everyone.
Over the next 10 years, Home Matters and its supporters will increase the quality of homes and communities, decrease homelessness, and increase affordable rentals and homeownership.