The Holden Arboretum, in Kirtland, Ohio, is an outdoor living museum on 3,500 acres that promotes the beauty and importance of trees and other woody plants. The grounds feature over 20 miles of trails that wind through cultivated gardens and native forests.
In early 2013, Prosper for Purpose advised Holden Arboretum in launching the public phase of its $8 million New Leaf Campaign. The objective was to activate the Holden membership and raise public dollars, which would be used to create a tower and canopy walk, rhododendron garden, tree allée and renovated library, as well as provide the ecological restoration of Corning Lake and Lotus Pond.
Prosper for Purpose was tasked with devising and implementing a communications plan to expand Holden’s visibility throughout the community in order to generate donations.
Prosper helped further Holden Arboretum’s mission through specific marketing and development tactics. These included creating and distributing two direct mail pieces, following up on all social media/online platforms and writing new, inspired messaging for collateral and visuals. Additionally, Prosper for Purpose prepared volunteer materials, trained volunteers and managed fundraising activity through full use of Holden’s Raiser’s Edge customer relationship management database.
The original goal was increased to $9 million shortly after launching Phase One. Together with the help of Holden’s amazing marketing and development teams, the new goal was surpassed by the end of 2013. The highly popular emergent tower and canopy walk debuted to the public on September 14, 2015.