Prosper for Purpose Selects Dare2Care as Recipient of The Prosper Project

 

Dare2CareLogoTile

The Prosper Project Helps Establish and Promote Dare2Care Brand

Company Bio:
Dare2Care is a school-based anti-bullying program that creates sustainable advancements toward the vision of communities free of harassment, brutality and indifference.

Website Links:
cleveleads.org/dare2care-anti-bullying-program-join-clc

Executive Summary

Dare2Care was the 2015 and 2016 recipient of The Prosper Project. Prosper for Purpose created The Prosper Project in order to provide pro bono work to nonprofits, such as Dare2Care, in the start-up phase. The Prosper Project collaborated with Dare2Care to raise awareness and build a community around their brand.

Challenges

Dare2Care’s mission is to provide sponsored teens and teachers with a variety of transformative and leadership development opportunities creating fair-minded leaders willing to educate others about identity and to raise awareness of bullying. The organization aims to create communities free of harassment, brutality and indifference toward LGBT youths.

Prosper for Purpose was brought on to increase awareness of the organization, help define the brand and build a community of supporters to educate the Northeast Ohio community about identity and LGBTQ bullying prevention.

How We Helped

Prosper for Purpose employed a series of public relations and communications tactics in order to execute Dare2Care’s brand identity goals. These tactics included developing a strong social media presence that provides educational and inspiring materials to Dare2Care supporters, developing a media list and reaching out to media contacts, distributing a press release, promoting events and creating and advising a strong Board of Directors to lead the organization to success.

Results, Return on Investment and Future Plans

Over a 12-month period, Prosper for Purpose was able to yield the following results for Dare2Care’s social media channels.

Twitter:

  • Total followers increased by 151%
  • Number of messages sent increased by 777%
  • Engagements increased by more than 900%
  • Impressions per tweet increased by 91%

Facebook:

  • Total fans increased by 3%
  • 219,581 total impressions

Instagram:

  • Total followers increased by 62%
  • Number of media sent increased by 577%