Purpose Fuel Blog

Purpose Fuel Blog

Purpose Fuel Blog

6 Practical Benefits of Hiring a Public Relations Agency

“What exactly is public relations?"

If I had a dollar for every time I was asked this question, I could pay off the student debt I incurred while pursuing the degree! At its core, public relations is the process of building and maintaining relationships with your stakeholders from the inside out. While this sounds straightforward, public relations is complex, multi-faceted and constantly evolving.

As PR professionals, we work to help organizations implement strategic and creative tactics to reach their business goals and amplify their positive impact.

Wondering what a PR agency can help your organization do? Here are six examples.

Be prepared.

It takes years to build a brand and just minutes to shatter it. As communication professionals, we are experienced with handling communications during potentially damaging situations. The key to crisis management is reacting quickly and with contrition. We are prepared to create a management plan, draft effective messaging, and identify the right platforms to use in order to alleviate the situation and recover brand reputation.

Find your tribe.

Brand recognition is crucial to competing in a consumer-driven economy. Hiring a team of public relations professionals to develop and maintain a strong brand presence will allow your organization to stand out amid the clutter that consumers experience every day.

benefits of hiring a pr agency - brand recognition

Boost your budget.

From comprehensive research, fund development, grant writing and reporting, to capital campaigns and event planning, we ensure your organization has all the necessary resources for an effective fundraising campaign, complete with creative messaging and visuals.
 

Stay hip.

Facetiousness aside, trend tracking is an essential tactic in this increasingly innovative industry. Social media, when used appropriately, can help grow your brand and connect you with your audiences. Hiring a PR agency to create and maintain strong social media branding can significantly increase brand relevance, loyalty and recognition.

benefits of hiring a pr agency

Get connected.

We are professional pitchers and noteworthy networkers — we work closely with our media connections and we know what to pitch and when. Positive, timely news coverage boosts your brand’s presence and credibility and can make all the difference in a campaign.  Now more than ever, media relations matters.

Do more with less.

Some organizations consider going in-house versus hiring a public relations agency. Before you appoint an employee to run your PR, consider this: An agency contributes an entire team’s worth of diversified skills rather than those of just one individual. Outsourcing to professionals guarantees creative, well-executed collateral and detailed tactics founded in years of experience. In addition to cost efficiency, the right PR agency will feel like an extension of your organization — we make it our priority to become a part of your team for as long as we are in collaboration.

benefits of hiring a pr agency - team

Through the good news and the bad news, we’re here for you. These are just a few of the many ways your organization can benefit from hiring a public relations agency. Check out our case studies to see how we've collaborated with purpose-driven organizations to amplify their impact. 

Tagged: Public Relations, Fundraising, Marketing, Organizational Development, Branding

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