If I had a dollar for every time I was asked this question, I could pay off the student debt I incurred while pursuing the degree! At its core, public relations is the process of building and maintaining relationships with your stakeholders from the inside out. While this sounds straightforward, public relations is complex, multi-faceted and constantly evolving.
As PR professionals, we work to help organizations implement strategic and creative tactics to reach their business goals and amplify their positive impact. To make the world of PR less abstract, here are six examples of how organizations can benefit from working with a public relations agency.
Crisis Communications Be prepared.
It takes years to build a brand and just minutes to shatter it. As communication professionals, we are experienced with handling communications during potentially damaging situations. The key to crisis management is reacting quickly and with contrition. We are prepared to create a management plan, draft effective messaging, and identify the right platforms to use in order to alleviate the situation and recover brand reputation.
Brand Recognition Find your tribe.
Brand recognition is crucial to competing in a consumer-driven economy. Hiring a team of public relations professionals to develop and maintain astrong brand presencewill allow your organization to stand out amid the clutter that consumers experience every day.
Fundraising Boost your budget.
Through comprehensive research, fund development, grant writing and reporting, capital campaigns and event planning, in conjunction with creative messaging and visuals, we ensure that your organization has all the necessary resources for an effective fundraising campaign.
Brand Relevance Stay hip.
Facetiousness aside, trend tracking is an essential tactic in this increasingly innovative industry. Social media, when used appropriately, can help grow your brand and connect you with your audiences. Hiring a PR agency to create and maintainstrong social media branding can significantly increase brand loyalty and recognition.
Media Relations Get connected.
We are professional pitchers and noteworthy networkers — we work closely with our media connections and we know what to pitch and when. Positive, timely news coverage boosts your brand’s presence and credibility and can make all the difference in a campaign.
Cost Efficiency Do more with less.
Some organizations consider going in-house versus hiring a public relations agency. Before you appoint an employee to run your PR, consider this: An agency contributes an entire team’s worth of diversified skills rather than those of just one individual. Outsourcing to professionals guarantees creative, well-executed collateral and detailed tactics founded in years of experience building brands and managing campaigns. In addition, the right PR agency will feel like an extension of your organization — we make it our priority to become a part of your team for as long as we are in collaboration.
Through the good news and the bad news, we’re here for you. These are just a few of the many ways your organization can benefit from hiring a public relations agency. Check out our case studies to see how we've collaborated with purpose-driven organizations to amplify their impact.